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Best Answers to the 201 Most Frequently Asked Interview Questions
Matthew J. DeLuca
"In today's job market, there are thousands of qualified candidates battling it out for a few jobs. Beat out the competition and learn how to give the best interview with Best Answers to the 201 Most Frequently Asked Interview Questions-the essential job-seeking weapon you need to answer the thought-provoking or unexpected questions that potential employers use to weed out candidates.
"Career experts, Matthew and Nanette DeLuca, coach you through every possible question you'll encounter, along with the secret motivation behind them-including those you may not want to be asked but must answer.
"In this updated edition, you'll learn how to:
Gracefully address a lost job
Tactfully discuss salary requirements
Take control of the interview
"With Best Answers to the 201 Most Frequently Asked Interview Questions, you'll never be at a loss for words on any interview." Amazon.com
Power Friending: Demystifying Social Media to Grow Your Business
Amber Mac
"Amber Mac wants to be your friend.
"She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend.
"When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business.
"The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online.
"Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including:
-Targeting the right networks
-Feeding and seeding a community
-Authentically engaging with customers and fans
-Managing your online friendships on a daily basis and on a budget
"This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online." Amazon.com
I'll Make You an Offer You Can't Refuse: Insider Business Tips from a Former Mob Boss
Michael Franzese
"What secrets can a former mob boss share about how to do legit business? Let's have a sit-down and find out.
"By age 24, charming mob boss Michael Franzese was one of the wealthiest people on Furtune magazine's survey. As one of the rare people who quit the mob and lived to tell about it, Franzese has a unique perspective on how business is done. And one thing he noticed was that the way he made millions per week in business inside the mob can be applied to doing business outside the mob (minus the illegal part):
Mob Rule # 4; Be an Early Riser & Avoid Getting Killed in Your Pajamas
Mob Rule # 5: Ya Gotta Have a Crew
Mob Rule # 7: Cook the Pasta, Not the Books
"Anyone who sells the mob short when it comes to its ingenuity, its ability to connect with people from all walks of life, and its substantial profit margins is simply kidding themselves." This book promises a mob's eye view of business that will change the way you see business forever." Amazon.com
What Got You Here Won't Get You There: How Successful People Become Even More Successful
Marshall Goldsmith
"Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. Most are common behavioral problems, such as speaking when angry, which even the author is prone to do when dealing with a teenage daughter's belly ring. Though Goldsmith deals with touchy-feely material more typical of a self-help book-such as learning to listen or letting go of the past-his approach to curing self-destructive behavior is much harder-edged. For instance, he does not suggest sensitivity training for those prone to voicing morale-deflating sarcasm. His advice is to stop doing it. To stimulate behavior change, he suggests imposing fines (e.g., $10 for each infraction), asserting that monetary penalties can yield results by lunchtime. While Goldsmith's advice applies to everyone, the highly successful audience he targets may be the least likely to seek out his book without a direct order from someone higher up. As he points out, they are apt to attribute their success to their bad behavior. Still, that may allow the less successful to gain ground by improving their people skills first." Publishers Weekly
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